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The End

  • ..and another semester ends, until next time!

*2

Changed Proposal

DES3206 information and Advertising design

GROUP: Eleasha Peschel

                 Robin Stampfli

                 Ada-Yijun Pang

Client:

The clients we have chosen for our campaign is low profile animal shelters. Although their aim is to re-home all suitable animals in its care there is a HIGH “kill rate” amongst their shelters. It has been reported by Tory Shepherd, writer from News.com.au that of the 67,573 dogs that ended up at shelters in 2010-2011, 19,583(about one in three) were put down. Most cats that end up there are killed, a totally of 37,177 out of 64,617, and many of these animals are healthy. This is due to the oversupply of animals from animal welfare advocates, puppy farms, negligent owners and the stretched resources and space in shelters to keep all these animals.

By creating this campaign for low profile animal shelters that aren’t big names such as the RSPCA and do not have as much resources to house animals we are helping the inevitable by ‘Recycling’ the animals that are put through Euthanasia to help people, making the public less distressed about the amount, in turn easing everyones guilt.

Target audience/Market:

We are marketing our campaign towards elderly, sick, injured, as well as growing kids. As a group we have decided to focus on dog meat rather then cat meat as in many cultures and through out Asia it is believed that consuming dog meat has health benefits such as:

-Dog bone is believed to have anti-inflammatory properties.

-Dog penis and testes are believed to increase virility and cure impotence.

-dog meat believed to be an aphrodisiac.

-Classical medical texts recommend dog meat to fortify the spirit and aid recovery from illness.

-Doctors recommend dog meat to patients who have undergone surgery because its perceived curative effects.

-Dog meat is a medicine as well as good food.

Rationale:

What so special about our product you say? well picture this.. ever played fetch with a dog or even tried to take it on a walk and found that it just seems to be bursting to the brim with energy and enthusiasm, wish you could have that? Well research has found that you can, by consuming dog meat on a regular basis you increase your health and well being. don’t have the energy to play catch with your kids, you will with dog meat. Want to play footy with the boys but you have a sprain, eat a little dog meat. Find that your man can’t keep up with you girls, feed him some dog meat. Once mans best friend, always mans best friend - dog meat.. good for the soul.

Method of Approach:

The identity we want to put out into the public is one of a helping manner, we want our clients and their companies to be viewed as humanitarians and not deemed killers when using Euthanasia. We are using something that happens every year in shelters around australia and turning it into a benefit rather then a loss.

Our organisation will be based on the use of alternative medicine, bringing a new way of treatment into australian society and changing the minds of people when it comes to Euthanasia in shelters because of overflow and the idea of consuming dog meat.

Sourcing, farming, transporting, slaughtering and consumption of dogs can assist in the transmission of cholera and rabies, even dogs taken from the street or supplied by the shelters can have a high chance of suffering from diseases. So in order for humans to consume our product it is important to make sure the pets are healthy, even though it states that most pets put through Euthanasia are due to lack of housing rather then health it is still a good idea before collecting the pets and having them put down, to have them checked by the vets, making sure they are healthy to consume to ease the worry from consumers on whether it is safe or not.

By writing this on the packaging or incorporating it into our ads, we have decided to create a product that will be distributed in a somewhat formal and serious manner so that consumers/buyers will acknowledge it as one rather then sneering and turning their noses up because of the view that pets are friends not food that has been drummed into us and our culture since birth.

Mediums:

The three we have decided upon are:

Informational posters in clinics: We have decided upon this because not many people in western civilisation know the benefits of eating dog meat and so in creating this we can target and inform patients in a constructive formal way that will promote the meat and might push them towards alternative medicines.

Billboard: We have decided upon this because in our technological age billions of people own or travel to and from places in a form of vehicle, so this is a great way to reached out to public viewers and change there mind on dog meat as well as pitching a quick Ad in a way that promotes the cheap cost and targets regularly retaining a healthy body, therefore less likely to get injured, therefore spending less on health care.

Product: We have decided to create a mock up on our product because when people hear the words dog meat they immediately picture a thigh piece slapped on a BBQ cooking. Our aim is to show people that they can also consume dogs in the form of a stew, pill or even like a roll that gets sliced in a deli to go on sandwiches.

Future ventures:

In the future we believe the progression of our initial concept and the creation of the materials for this initial campaign will help try to introduce this type of meat to the country and within society become acceptable as a means to an end of animal wastage. In turn the elderly, growing children, and the injured can reap the benefits from the meat to help them retain strong healthy bodies and lives.

Hopefully, people will consume less conventual methods of healing and dog meat can replace some of these medicines as it is also known that taking too much medicine can damage the human body far worse then alternative ways can.

References:

Shepherd, T.(2012). Calls for ‘no kill’ policy to save thousands of RSPCA animals.[WEB]. retrieved on 14th of April from http://www.news.com.au/national-news/shelter-animals-killed-for-convenience/story-fncynjr2-1226480386569

Unknown. The dog meat industry.[WEB]. retrieved on 18th of April from http://www.changeforanimals.org/#!dog_meat_in_south_korea_1/c6em

Set Tasks Per Person:

Logo: Everyone, decide on which one communicates our product best.

Style guide: Ada-Yijun Pang

Clinic Advert: Eleasha Peschel

Billboard: Robin Stampfli

Mockup: Eleasha Peschel

Rational

 

The Task we were set in this unit for Assessment 2 was of a group effort, the goal was to come up with an “Unsellable campaign”, create the product and pitch it to the class in hopes of selling our idea across to them.

 

I was assigned to Group Seven with my following peers, Ada pang and Robin Stampfli. Ada excels in illustrator and InDesign, Robin is a whizz at Photoshop and has billions of Ideas that makes it hard for you to sometimes shut him up and I am quite skilled at illustrator, InDesign and researching information. As a group you could say we would gel well together.

 

Our first meeting was only Ada and myself; we sat down and brainstormed a bunch of ideas to come up with for an “Unsellable Campaign”, sport performance G-strings for men, dog meat, time in canister and so many more. We eventually decide on my idea of dog meat, when we met up with Robin, he immediately jumped on board.

 

The brief was a sticky situation as we left it to the last minute, since the class we were set to pitch it to the class was intended to be a non-contact week myself and Ada where not available to attend so we sent Robin to pitch it in class which I thought was very fair as I was the one that wrote out the entire proposal brief on my own, only with emails being sent from Ada with little dot points or sentences that where somewhat helpful.

 

We decided upon the name ‘Hyper’ simply because dogs are so full of energy they almost seem very hyper, we after decided to shorten it to “hype” as it sounded better. Individually we each designed a logo then collectively chose which one better suited our brand. However during a lecture, Marziya thought that the word “hype” didn’t sit well and although it’s a good idea nobody will buy something if they think it will make them hyperactive. So it was back to the drawing board.

 

Robin smartly came up with the idea of using the word “Bounce” as it symbols a dog’s mood (bouncy/playful), with that he thought that using a dog with the word incorporated into the dogs body would work well. Although it was a great idea that Ada and myself agreed with the logo wasn’t not quite yet there. With our help we collectively came up with our main logo and the other four sub logos you will see.

 

The tasks I was set was the Informational clinic poster and the supplement bottle labels. I intentionally designed a poster incorporating dogs, I later decided that it would probably scare potential consumers rather then be helpful for our campaign. I thought it would be best if I researched clinic posters to get a better idea on what I should do. I found that most of them where informational, very simple and easy to read, so decided to use a basic set up for my design, using blue as my main colour since its soothing yet business like.

 

As most of our mediums don’t have much information about the product I thought it would be best to incorporate it on the poster, that way the audience would get an idea of what the product was and the benefits.

 

The other task I was set was to create the labels for the pill bottles we would be distributing to our consumers. As I mentioned previously we created four sub-brands, each with their individual colour to represent a different target audience. Blue-Men, Pink-Woman, Green-Children, Orange-Elderly, with those on individual labels I designed a directions section and DI% as well. I chose to do the grey as the background as it ties in with the style guide and I find it very strong looking, as we want to be taken seriously. We were planning on creating a mock up; unfortunately with the pressing time we were unable to do so.

 

In closing I feel as if the concept was there for our group, if we just worked on it a bit and others had more time managing skills it would have been presented well like our peers rather then the poor effort we did do. I truly felt that I did not enjoy this assignment like I did the first one and found myself praying for it to be over as soon as possible. I’m not saying that I’m not a group person because I have done them before and found it enjoyable, it’s just that it was difficult working in this particular group.

 

 

 

 

*2
Timesheet - Bounce
Our timesheet for our group, Robin wrote this up with our notes and meeting times. I feel that we could of put a lot more information into the boxes about the process of each assigned medium as I wish it only took me 3 hours in one day to design the things I did.

Timesheet - Bounce

Our timesheet for our group, Robin wrote this up with our notes and meeting times. I feel that we could of put a lot more information into the boxes about the process of each assigned medium as I wish it only took me 3 hours in one day to design the things I did.

*3
infoandaddesign:

BILL’S BORED.
I transferred the finalized logo onto a pill bottle on the billboard. The logo was positioned onto a blank pill bottle which is being thrown by an energetic 1940’s style baseball player, he actually looks like a regular person with energy, this is the idea I was aiming for. He is throwing the Bottle of ‘Bounce Pills’ in the continent direction of the observer. The dog is also positioned in a position which shows him chasing the bottle while being clearly presented to the audience. I chose a stereotypical dog for this. The relationship between the man and the dog is present as the man is playing ball with him/her. The way in which the dog jumps towards the bottle shows the dogs accepting nature to its fate.  The words ‘man’s best friend pill’ is a play on words, it is simply a nice and easy to understand group of words which solidify the truth of the pills content.

BillBoard - Bounce
Our billboard ad created by Robin :)

infoandaddesign:

BILL’S BORED.

I transferred the finalized logo onto a pill bottle on the billboard. The logo was positioned onto a blank pill bottle which is being thrown by an energetic 1940’s style baseball player, he actually looks like a regular person with energy, this is the idea I was aiming for. He is throwing the Bottle of ‘Bounce Pills’ in the continent direction of the observer. The dog is also positioned in a position which shows him chasing the bottle while being clearly presented to the audience. I chose a stereotypical dog for this.
The relationship between the man and the dog is present as the man is playing ball with him/her. The way in which the dog jumps towards the bottle shows the dogs accepting nature to its fate.
The words ‘man’s best friend pill’ is a play on words, it is simply a nice and easy to understand group of words which solidify the truth of the pills content.

BillBoard - Bounce

Our billboard ad created by Robin :)

*6
Informational Clinic Poster - Bounce
This is one of the mediums that I was assigned to do. . I intentionally designed a poster incorporating dogs, I later decided that it would probably scare potential consumers rather then be helpful for our campaign. I thought it would be best if I researched clinic posters to get a better idea on what I should do. I found that most of them where informational, very simple and easy to read, so decided to use a basic set up for my design, using blue and variations of blue as my main colour since its soothing yet business like. 
 
As most our mediums don’t have much information about the product I thought it would be best to incorporate it on the poster, that way the audience would get an idea of what the product was and the benefits.
 
 
 

Informational Clinic Poster - Bounce

This is one of the mediums that I was assigned to do. . I intentionally designed a poster incorporating dogs, I later decided that it would probably scare potential consumers rather then be helpful for our campaign. I thought it would be best if I researched clinic posters to get a better idea on what I should do. I found that most of them where informational, very simple and easy to read, so decided to use a basic set up for my design, using blue and variations of blue as my main colour since its soothing yet business like. 

 

As most our mediums don’t have much information about the product I thought it would be best to incorporate it on the poster, that way the audience would get an idea of what the product was and the benefits.

 

 

 

*3
Labels - Bounce
   I was set was to create the labels for the pill bottles we would be distributing to our consumers. As I mentioned previously we created four sub-brands, each with their individual colour to represent a different target audience. Blue-Men, Pink-Woman, Green-Children, Orange-Elderly, with those on individual labels I designed a directions section and DI% as well. I chose to do the grey as the background as it ties in with the style guide and I find it very strong looking, as we want to be taken seriously. We were planning on creating a mock up; unfortunately with the pressing time we were unable to do so.

Labels - Bounce

I was set was to create the labels for the pill bottles we would be distributing to our consumers. As I mentioned previously we created four sub-brands, each with their individual colour to represent a different target audience. Blue-Men, Pink-Woman, Green-Children, Orange-Elderly, with those on individual labels I designed a directions section and DI% as well. I chose to do the grey as the background as it ties in with the style guide and I find it very strong looking, as we want to be taken seriously. We were planning on creating a mock up; unfortunately with the pressing time we were unable to do so.

*1

Style guide - Bounce

Unfortunately I have Ada’s old tumblr blog so I am unable to reblog hers from her blog for this unit, so i have taken it from the files and submitted it myself. I personally think its very structured and sophisticated, just what our brand whats to represent.

*1
infoandaddesign:

Final Logo’s With colour variations, symbolizing the variety of product lines.Good boy.

After deciding on what we where going to create to market towards our audience(Supplements). We thought it would be best to sub-brand our logo design into four different pill bottles. Blue-Men, Pink-Women, Green-Children, Orange-elderly, simply because different people have different needs. For example children’s will have less percentage of dog meat combined with a more variety of vitamins rather then the elderly who need more of the benefits from the dog meat.

infoandaddesign:

Final Logo’s
With colour variations, symbolizing the variety of product lines.
Good boy.

After deciding on what we where going to create to market towards our audience(Supplements). We thought it would be best to sub-brand our logo design into four different pill bottles. Blue-Men, Pink-Women, Green-Children, Orange-elderly, simply because different people have different needs. For example children’s will have less percentage of dog meat combined with a more variety of vitamins rather then the elderly who need more of the benefits from the dog meat.

Meeting Three: Our Brand - Bounce

  • After establishing the logo, we decide that our brand would be a clinical approach. Using supplement pills as our main source of selling point.